Earl Films partnered with charity The Gorilla Organization for this ambitious and light-hearted series of online ads. The talent supporting this initiative was truly formidable – UK comedy (and conservation) legend Bill Oddie, an animatronic silverback gorilla (including an actor inside and two operators) and a whole troop of Earl Films’ top-notch crew and their equipment.

The Toby and Hilary films approach the gorilla conservation message from a different angle than the usual earnest charity ads. With no lack of great documentaries out there to educate on the plight of gorillas, and a never-ending stream of worthy causes coming at the public every day, we created a humourous and offbeat approach to help create cut-through, plus engage a different sort of audience.

The films even went beyond the small screen with cutdown silent versions of the ads shown on screens in Westfield shopping centre.