TOBY & HILARY
Earl Films partnered with charity The Gorilla Organization for this ambitious and light-hearted series of online ads. The talent supporting this initiative was truly formidable – UK comedy (and conservation) legend Bill Oddie, an animatronic silverback gorilla (including an actor inside and two operators) and a whole troop of Earl Films’ top-notch crew and their equipment.
The Toby and Hilary films approach the gorilla conservation message from a different angle than the usual earnest charity ads. With no lack of great documentaries out there to educate on the plight of gorillas, and a never-ending stream of worthy causes coming at the public every day, we created a humourous and offbeat approach to help create cut-through, plus engage a different sort of audience. The films even went beyond the small screen, with cutdown silent versions of the ads shown on screens in London’s Westfield shopping centres.
![](https://earlfilms.com/wp-content/uploads/2019/04/TobyHilary_BTS_MG_1809_16-9-600x338.jpg)
![Toby&Hilary_BTS_MG_1895_16-9](https://earlfilms.com/wp-content/uploads/2019/04/TobyHilary_BTS_MG_1895_16-9-600x338.jpg)
![Westfield1_crop_16-9](https://earlfilms.com/wp-content/uploads/2019/04/Westfield1_crop_16-9-600x337.jpg)
Toby & Hilary
Earl Films partnered with charity The Gorilla Organization for this ambitious and light-hearted series of online ads. The talent supporting this initiative was truly formidable – UK comedy (and conservation) legend Bill Oddie, an animatronic silverback gorilla (including an actor inside and two operators) and a whole troop of Earl Films’ top-notch crew and their equipment.
The Toby and Hilary films approach the gorilla conservation message from a different angle than the usual earnest charity ads. With no lack of great documentaries out there to educate on the plight of gorillas, and a never-ending stream of worthy causes coming at the public every day, we created a humourous and offbeat approach to help create cut-through, plus engage a different sort of audience.
The films even went beyond the small screen with cutdown silent versions of the ads shown on screens in Westfield shopping centre.
![](https://earlfilms.com/wp-content/uploads/2019/04/TobyHilary_BTS_MG_1809-300x200.jpg)
![Westfield1](https://earlfilms.com/wp-content/uploads/2019/04/Westfield1-300x225.jpg)