CHANGING LIVES
One of our most ambitious films to date, Changing Lives combines messages from three very different divisions to inform doctors across the world about healthcare giant Allergan’s expert-led learning forums and events.
The format of Changing Lives is an evolution of the earlier ‘Leadership’ series, using crisp motion graphics overlaid on live action filming. Unlike its ancestors though, Changing Lives involved more than a suave presenter – bringing the patient-focused message to life needed actors, props, a dog, and dance moves!
Creating a film like this takes plenty of pre-production scribbling and post-production wizardry, but most of all it really comes together with talented people. So for this behind-the-scenes we took the opportunity to have a chat to all the different folk that make things happen on set.
Changing Lives
One of our most ambitious films to date, Changing Lives combines messages from three very different divisions to inform doctors across the world about healthcare giant Allergan’s expert-led learning forums and events.
The format of Changing Lives is an evolution of the earlier ‘Leadership’ series, using crisp motion graphics overlaid on live action filming. Unlike its ancestors though, Changing Lives involved more than a suave presenter –bringing the patient-focused message to life needed actors, props, a dog, and dance moves!
Creating a film like this takes plenty of pre-production scribbling and post-production wizardry, but most of all it really comes together with talented people. So for this behind-the-scenes we took the opportunity to have a chat to all the different folk that make things happen on set.